You are working as an equity analyst in the brokerage house where your job is to give recommendation to high-net-worth clients through written communication. You need to write the detailed investment thesis on a target company (choose anyone which is listed on Pakistan Stock Exchange), in addition to that compare with the industry players to further confirm your suggestion about your target company.

You are required to cover the following areas in your report which help investor to know about entire current and future scenarios about the sector/company.

• Business Description
• Industry Overview and Competitive Positioning
• Investment Summary
• Valuation
• Financial Analysis
• Investment Risk / Future Outlook

You must cover the entire above mentioned heads in your report which are very important for investment case.

Business Description: In this part you have to briefly mention about the companys operations, product line (if any). Further, highlight the historical achievements by the company.

Industry Overview & Competitive Positioning: In this section of the report, you are required to write about the industry outlook after performing the Porters five forces model & SWOT Analysis on industry.

Investment Summary: In this section, you will write about the entire case briefly i.e. Key Rationale for investment in your target company, valuations, your expected target value and other important things.

Valuations: In this section of the report you will write the detailed valuation part of the company after performing the valuation methods i.e. absolute valuation and relative valuation.

Financial Analysis: In this section, you will write about the last 5-years financial analysis of the company where you highlight the potential benefit/risk of the company, in addition to that compare the industry players with your target company show your necessary working along with justifications.

Investment Risk/Future Outlook: In this section, you will write about the detailed investment risk and future outlook of the industry along with the company itself which concrete your investment suggestions.

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