You are working for a health care organization that is starting a new service. You will be part of the roll-out for a new app that allows patients to access personalized health advice 24/7. What are some realistic branding strategies you could use to evaluate the new service? Be sure to provide rationale for your choices.

sources https://www.brandingstrategyinsider.com/7-keys-to-evaluating-brand-ideas/#.YIWyOKPD9jo

https://www.brandingstrategyinsider.com/6-ways-to-measure-the-value-of-brands/#.YIWyiqPD9jo

https://www.emotivebrand.com/strength-of-your-brand/ https://martech.org/building-a-brand-strategy-essentials-for-long-term-success/ https://blog.hubspot.com/blog/tabid/6307/bid/31739/7-components-that-comprise-a-comprehensive-brand-strategy.aspx http://www.marketingmo.com/strategic-planning/brand-strategy/ https://www.business2community.com/branding/7-types-of-branding-strategies-and-how-to-select-one-examples-02316182 https://www.ignytebrands.com/healthcare-branding-ways-to-stand-out/