You are working for a large retail store and are in charge of increasing the revenue of gardening equipment. You are considering sending out a $$3$ coupon for gardening equipment to a select set of customers. Your budget is limited to about $$30,000.$ You have decided to run a trial and use $$3,000$ on $1000$ customers. The results are in$!$ What are your next steps?

Question $7$ options:

Build two models predicting gardening revenue, one on the $1000$ and one on customers without the option and target those $9000,$ where the difference between the model on the $1000$ and the model on all the others was the biggest

Build a predictive model on the $1000$ customers using purchase in garden vs not as target, make predictions on all customers and pick the $9000$ with the highest probability.

Build a predictive model on the $1000$ customers predicting they total generated revenue minus $$3$ and apply that model to all customers and pick the $9000$ with highest predictions!