Question
You are working for an organisation and planning marketing research to understand who your customers are and their opinion of your products. Explain how you
You are working for an organisation and planning marketing research to understand who your customers are and their opinion of your products. Explain how you would plan the following aspects of marketing research under 2 types of budget conditions:
- Large budget
- Smaller budget
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
