You are working for an organisation in the food industry. Your products so far would be classified as average priced and mainstream. The COVID-19 pandemic is raising new questions though. In particular, number of articles outline the need to change our consumptions habits and link the virus to nature destruction, overproduction and over-consumption (e.g., meat, extreme processed food, deforestation, etc...see Armstrong, Capon, Mcfarlane, 2020). Now that the first vaccines are being dispensed worldwide, your organisation is taking the opportunity to rethink its strategy: should the brand take a more ethical / organic turn? Your team ran a first focus group interview to get the first feelings of your customers. The unstructured findings are revealed in Appendix 1. From those and your own research process, write a research report to help your company make a decision. The expected structure of the report is detailed in Appendix 2 and some brainstorming questions are proposed in Appendix 3 to help you. References https://theconversation.com/coronavirus-is-a-wake-up-call-our-war-with-the-environment-is- leading-to-pandemics-135023 https://www.abc.net.auews/2020-04-11/jane-goodall-says-disregard-for-nature-has-brought- coronavirus/12142246