You are working in a marketing agency as a marketing information system specialist for a company that develops sports wear. You are investigating social media platforms that can be used in your marketing campaign, you heard about online gaming communities and blogging websites and you are considering to utilize one or both of them.

1. Can online gaming communities benefit you in your campaign for sports wear? How?

2. Can blogging websites benefit you in your campaign for sports wear? How?

3. Explain how you will use Search Engine Optimization (SEO) in your marketing campaign.