You are working in an advertising agency and are in charge of coming up with a media plan for your client, Unilever, because they are launching new Ben and Jerry's Ice cream flavour, Strawberry Surprise. Ben & Jerry's is always experimenting with new and exciting flavors to keep fans on their toes, and their latest concoction is finally available in stores across Canada. The new limited edition Strawberry Surprise flavor features their classic vanilla ice cream and is packed with real strawberries and sweet strawberry jam swirls.

The slogan is "Strawberry Surprise your Tastebuds".

Your budget is: $500,000. Note, you do not need to spend all of it. Your target consumer is: Women, aged 25-45, high-income, Canadian, live in urban areas such as Toronto. You may use choose from these categories:

Print Media

TV

Radio

Out-of Home

Interactive Media

Divide up your budget of $500,000 across your 3 media choices and fill in the blocking

chart. (9 marks)

Fill in the media blocking chart with timelines on when your media would run and how much you would spend on each. Explain why you chose these launch dates and allocated these dollar amounts. Explain the type of schedule you have created for each media. Note, that you do not need to spend all of your budgets.