You are working in the accounting department for a furniture manufacturing company that produces chairs, tables, and couches. Each of these products uses different amounts of resources and time to complete. The company utilizes traditional costing and has been generating a profit every year. However based on some research you have done, you think some products are more profitable than reflected in the financial records and other products are not as profitable as reflected in the financial records. You think the company would benefit from implementing an Activity Based Costing System. Please write the "elevator speech" you would use to get management's attention.