1. You are working in the development department of a company that manufacturers sunscreen.You have recently developed a product that combines soap and sunscreen.The product allows the customer to clean and cover in sunscreen at the same time.The "soapscreen" provides an spfof 15.For a 8 ounce bottle it retails for approximately $5.00 and is save for children to use.It comes in three scents: lilac, milk and honey, and mountain fresh.Develop a retail strategy for the soap using the four factors for establishing a retail strategy. Give details
2. Explain what Integrated Marketing Communication is and why it is important to marketers.