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You are working on your sales forecast for a certain product. Over the past three years, the total unit demand for this product has increased
You are working on your sales forecast for a certain product. Over the past three years, the total unit demand for this product has increased at a steady rate. Three years ago, the overall demand in the market was 100,000 units. Two years ago, the demand was 104,500. Last year, the demand was 109,200. Based on your pricing, advertising, and sales support relative to your competitors, you expect to earn 32 percent market share this year. About how many units of this product do you expect to sell this year?
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