You Be the Judge: Click Here, Be Sued

In this You Be The Judge business law case, Ms$.$ Garner argues that she developed an innovative process for one$-$click shoe shopping for her Dazzletoes website and that Flights of Fancy has copied it unfairly. Mr$.$ Higgins counters that he's been using the same customer service process for years in his brick and mortar store and is entitled to continue its use online.

Innovation is the process by which ideas are transformed into new goods and services that will help firms grow. Without innovation, firms would have only two choices: to continue to market current products to current customers, or to take the same products to other markets with similar customers. Although innovation strategies may not work in the short run, long$-$term considerations compel firms to introduce new goods and services.

Click the $?$ button to watch the video. Then, answer the questions that follow.

Ms$.$ Garner's innovative method for selling shoes online is primarily designed to

Multiple Choice

create value.

speed up development.

sell shoes in odd sizes.

create opportunity.

increase product assortment.