You can choose any real company to do this analysis (I just want to make sure I did mine correct)

1. Provide general information about the firm (10k) (Briefly describe what types of products/services that the firm provides) 2. Economy and industry analysis (What is the consensus forecast for the economy over the next year? How might this impact the firm's industry?) 3. Financial ratios analysis. (Compare your firm's financial ratios to 2 competing firms.) 4. Trend Analysis (How have the firm's ratio values been trending over time?) 5. Making a Decision (Based on the data you have reviewed how is the company performing overall? What is your recommendation for this stock: BUY, SELL, or HOLD? Justify your recommendation.) Rubric for project-written FIN 280 Points Possible Received Points GETTING ACQUAINTED WITH THE COMPANY General Information 10 Economy and industry analysis 10 RATIO ANALYSIS 20 10 Analysis of Profitability (Net profit margin, ROA and ROE) Analysis of Liquidity (Current and quick ratio) Analysis of Productivity (Fixed Asset and Total Asset turnover ratios) Analysis of Solvency (Debt ratio) TREND ANALYSIS 10 10 20 10 MAKING DECISION BASED ON THE COMPANY'S PERFORMANCE TOTAL 100 1. Provide general information about the firm (10k) (Briefly describe what types of products/services that the firm provides) 2. Economy and industry analysis (What is the consensus forecast for the economy over the next year? How might this impact the firm's industry?) 3. Financial ratios analysis. (Compare your firm's financial ratios to 2 competing firms.) 4. Trend Analysis (How have the firm's ratio values been trending over time?) 5. Making a Decision (Based on the data you have reviewed how is the company performing overall? What is your recommendation for this stock: BUY, SELL, or HOLD? Justify your recommendation.) Rubric for project-written FIN 280 Points Possible Received Points GETTING ACQUAINTED WITH THE COMPANY General Information 10 Economy and industry analysis 10 RATIO ANALYSIS 20 10 Analysis of Profitability (Net profit margin, ROA and ROE) Analysis of Liquidity (Current and quick ratio) Analysis of Productivity (Fixed Asset and Total Asset turnover ratios) Analysis of Solvency (Debt ratio) TREND ANALYSIS 10 10 20 10 MAKING DECISION BASED ON THE COMPANY'S PERFORMANCE TOTAL 100