You can choose whatever product and company you would like.

Hello therel I hope you are ready to get creative. For Case Study 3 , you are going to become an innovator and create a brand-new product for a company of your choosing. Please answer the questions below: 1. Choose a company that you will create a new product for. 2. Describe/create your new product. 3. What types of products does "your company" currently sale? 4. Where are they in their Product Life Cycle [the product(s) you listed in Q3]? 5. How does your new product fit within the company's current offering? 6. Conduct "research" on your new product by asking at least 3 individuals you know if they would purchase your new product. Report your findings. 7. What type of innovation (i.e., newness from the customers perspective) is your new product? 8. What Market Segment will your new product target? 9. What Branding Strategy will you take with your new product? 10. What might cause your new product to fail