You can create a new business idea, or you can use one of the business ideas you created in a previous course, or you can use a business idea you will be pursuing post-graduation. You may not use the brand and materials from a company you currently own and operate or from an existing business. For this step, you have to provide these business model fundamentals: Business name Target market and segment Optional: your business' ethical code of conduct and/or its corporate social responsibility Product (you only have to create one product) Price (what is your product's price and why is it that price) Place (where will you sell your product and why) Promotion (how will you promote your product and where will you promote it) Step 2: Design your business visuals Use your preferred design software to create all of the following: Logo Brand identity components (all eight of them as taught in the course in Module 3) Letterhead Business cards Promotional materials for your product (at least two different types)