You can do research on the event to gain information or for better understanding. Applying knowledge of marketing environment to the following marketing event: Coles launched a new range of mini collectibles, Little Treehouse, at the end of July.Answer following questions:

• Which external environmental force(s) triggered the business to make such a marketing decision?
• For each force(s), explain how it positively or negatively affected the ability of the business to serve its customers?
• How well did the business respond to the environmental force(s)?
• If you were the marketing director of the business, would you respond to the force(s) differently? Why?