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You company has a new product to promote. Your job is to come up with a marketing communications plan. It seems the target market for
You company has a new product to promote. Your job is to come up with a marketing communications plan. It seems the target market for this product is not located in any one geographic area; nor are they isolated in any one demographic group. One thing they do have in common is that they tend to be frequent (2-3 hours/day) mobile phone users for texting and viewing videos online. How will you promote this product? What platforms would you look into and why?
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