You Create A New Ice Cream Snack And Hold A Contest For Potential Customers To Submit New Ideas. Contestants Submit Flavor Ideas, Come Up With A Catchy Name, And Create A Quick Pitch. What Stage Of New Product Development Process Did You Engage In? Commercialization Idea Generation + Test Marketing Idea Screening Nahtee Is Always Participating In Eco

 

You create a new ice cream snack and hold a contest for potential customers to submit new ideas. Contestants submit flavor ideas, come up with a catchy name, and create a quick pitch. What stage of new product development process did you engage in? Commercialization Idea generation Test marketing Idea screening