You determine that there are enough nostalgic baby-boomers in your town to make a retro soda shop profitable. While you are making plans to open one, you hear of a potential rival with the same idea. You are sure that one shop would be profitable but that two would mean that both lose money. You recognize that, in this market: there is a first-mover advantage. there are multiple equilibria. there may be a Grimm Trigger strategy. the elements of a coordination game are present