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You did search on your mobile phone for clothing stores near me. Your top result is a search ad for a Banana Republic (clothing store)
You did search on your mobile phone for "clothing stores near me". Your top result is a search ad for a Banana Republic (clothing store) that is two blocks away. Your friend (standing next to you) does the same search but does not receive that ad. Please explain why that might have happened. Please explain what targeting was used to display this ad.
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Project Management The Managerial Process
Authors: Eric W Larson, Clifford F. Gray
8th Edition
1260570436, 978-1260570434
