You drop into a neighborhood sporting goods store to shop for a new fishing rod and to see what sort of new angling gear the shop has on display. You spent 45 minutes in the angling department and left having never noticed that the store now sells cookware and kitchen utensils designed for cooking fish, even though you walked right past the display three times. Which aspect of consumer behavior was at play here?

Group of answer choices

Selective memory

Selective attention

Subliminal perception

Selective distortion

Cognitive dissonance