You dropped your mobile phoneand it is not repairable. So, you needto purchase a new phone.

a)Briefly outline your purchase, referencingall thestages in the Consumer Purchase Decision Process, and describing your thinking and/oractions at each stage. (5marks)

b)Identify two(2) marketing mix influences that you feel will impactyour purchase. Briefly describewhy/howyour purchase mightbeinflucenced by each factor. (5marks)