You founded a company, "big five", to develop an app that tracks phone usage to recommend products and services allowing users to live a more sustainable life. For the seed financing, you relied on the famous 3Fs (family, fools, and friends). you spent most of that capital on software engineers (to develop and optimize the app) and on advertising (to attract and retain the first users). While the first revenues from product and service recommendations are coming in, based on the income statement showing the R&D and advertising in full as an expense, the first year was devastating: you recorded a huge loss of 1 million. You fear that your financially illiterate investors will panic upon hearing the news...how do you best communicate the loss of 1 million? Please draft a paragraph for your annual "investor newsletter" on this loss