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You go to a home and garden export. The person at one booth says, Take the ache out of your gardening, these gardening shears with

You go to a home and garden export. The person at one booth says, Take the ache out of your gardening, these gardening shears with permanent silicone coating will make you eager to prune this spring. Priced at $25, this is far below their normal price of $50, but that price is only available at this event. It seems like an amazing deal for a set of shears that will change your attitude toward gardening. Youre on board, but then the marketer tells you about a honing stone to keep those permanently siliconed shears sharp.. He also sells you a custom set of gel grips for the shears that makes them even more comfortable to use. By the time you leave the expo, you have spent $100. Which of the following pricing strategies did the marketer use?

a. Promotional Pricing
b. Product Line Pricing
c. New Product Pricing
d. Psychological Pricing

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