You had been informed by Corporate that they will beexpanding local operations, particularly in sales, and will likely bring on additional employees in every area within the company including accounting, customer service, warehouse, and others to support sales. This means that you, as the HR manager, will need an internal and external human resources analysis.

1. Identify your company's competitors. What markets do they serve? Are they a low-price leader or do they have a particular type of specialized or focused area of a broader market that serve to differentiate themselves from the competition? Explain. (10 points)

2. What type of online presence do they have? Are there any online reviews? Explain your findings.

3. Identify your competitors strengths and weaknesses.

4. Respond to activities 1-3 for your Miffler Dunden. Explain your markets, how large Miffler Dunden is as well as any subsidiaries. Does Miffler Dunden have a niche? What is it?

5. What is your company's online presence and strategy?

6. Identify Miffler Dunden's strengths and weaknesses.