You have a friend who recently co-founded a company that makes and sells jewelry online. She is acting as CEO (chief executive officer) and the co-founder is acting as COO (chief operating officer). There are currently 10 other employees and 1 manager working on the day to day operations of the company (e.g., production, marketing, customer service).

So far, the company has been exceeding its revenue goals and is well-positioned to make a sizable profit this year. Over coffee, your friend tells you that she doesn't see the need to spend time on succession planning activities because the company is small and business is good.

How would you respond?