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You have a game named Rollic. Currently, there are 2 platforms you are doing UA activity. These 2 sources show different performance metrics like below.
You have a game named Rollic. Currently, there are platforms you are doing UA activity. These sources show different
performance metrics like below. We have gross margin goal at day In that matter, what max CPI limits would you set for
these sources? Please explain.
Source :
Spent: $Spent in day No more spent will be made next days
Number of rewarded video ad per user per day:
Number of interstitial ad per user per day:
Rewarded video ad eCPM: $
Interstitial ad eCPM: $
Retention rate You may assume keeping of users at day
Source :
Spent: $Spent in day No more spent will be made next days
Number of rewarded video ad per user per day:
Number of interstitial ad per user per day:
Rewarded video ad eCPM: $
Interstitial ad eCPM: $
Retention rate You may assume keeping of users at day
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