Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

You have a game named Rollic. Currently, there are 2 platforms you are doing UA activity. These 2 sources show different performance metrics like below.

You have a game named Rollic. Currently, there are 2 platforms you are doing UA activity. These 2 sources show different
performance metrics like below. We have 30% gross margin goal at day 7. In that matter, what max CPI limits would you set for
these 2 sources? Please explain.
Source 1:
Spent: $5000(Spent in day 0. No more spent will be made next days)
Number of rewarded video ad per user per day: 5
Number of interstitial ad per user per day: 4
Rewarded video ad eCPM: $38
Interstitial ad eCPM: $22
Retention rate (You may assume keeping 100% of users at day 0)
Source 2:
Spent: $2500(Spent in day 0. No more spent will be made next days)
Number of rewarded video ad per user per day: 7
Number of interstitial ad per user per day: 3
Rewarded video ad eCPM: $42
Interstitial ad eCPM: $25
Retention rate (You may assume keeping 100% of users at day 0)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Operations Management Creating Value Along the Supply Chain

Authors: Roberta S. Russell, Bernard W. Taylor

7th Edition

9781118139523, 0470525908, 1118139526, 978-0470525906

More Books

Students also viewed these General Management questions

Question

Problem 19-1

Answered: 1 week ago

Question

Discuss all branches of science

Answered: 1 week ago