You have a small music publishing company. You primarily produce your own music, but you want to start producing recording projects for other local music artists using digital platform. You would like to know what kind of music your customers are most interested in so that you can know which local artists to enlist. a) Describe how information systems can transform your business, and why they are so essential for running and managing your business. b) While there are more technological capabilities at our fingertips than ever before, the path to be a digital firm is not always easy. Discuss the challenges that your business might have to face in order to become a successful digital firm. c) After observing from other writer's experience, you plan to collaborate in order to make great music with good people. Explain in details how do you plan to use the tools and technologies to collaborate with other business entities. d) Analyze how does each activity in Porter's competitive forces model can help your company to develop competitive strategies using information systems