You have become aware that your company in the oil and Gas industry could start to take advantage of GUERILLA MARKETING. After your proposal to research this topic has been approved, your supervisor has asked you to consult current research on the topic and prepare a report that uses research and data to (1) explain what guerilla marketing is, particularly its various forms; (2) explain why the topic of guerilla marketing in business and why it's important for a business to take advantage of guerilla marketing in current times, and why a guerilla marketing campaign needs to be implemented and implemented properly (the advantages and benefits of doing so); (3) explain what the company can expect if they do not implement one and implement it effectively (risks and disadvantages of not doing it properly); (4) provide a synthesis of findings regarding what experts have identified as key elements of a successful guerilla marketing campaign; and (5) make 4-5 detailed and justified recommendations for the company's new program moving forward based on the findings of your research.

1. Prepare and evaluate professional business documents in common formats, using appropriate tone, structure/format (including headings and graphics) and patterns of development (direct/indirect).

2. Prepare advanced-level proposals (informational/analytical) on program-related topics; summarize and integrate effective research sources

3. Analyze, assess, summarize and/or critique business-related case studies, articles and/or topics to demonstrate skills in evaluation, editing and revision.

6. Assess various employment communications and create effective employment communication documents (print, digital, and oral).

8. Navigate and routinely participate in a digital environment to enhance self-paced learning skills.

CONTENT and TASK

The task for the proposal assignment, is to send a memo to your supervisor to suggest a research project that proposes addressing the problem want to address or taking advantage of an opportunity (depending on the scenario you choose). Your proposal should include the following sections:

Introduction / Opening

Opportunity / Problem Identification

Topics for Investigation / Scope

Methods / Methodology

Initial Research / List of Potential Sources

Qualifications

Timeline / Work Schedule

Follow the instructions on writing effective Research Proposals provided in our course modules on report writing. Include all the sections mentioned above, and be as persuasive as you can, since you need the reader of the proposal to approve the project: they need to know why this research is important and should be undertaken (and undertaken by you specifically).

Impress your reader through your great ideas, solid logic, clear organization, and objective writing style.