Question
You have been appointed as a Marketing Consultant to Hilton Hotels in the Northern Virginia Region. The Vice President (Marketing) has asked you to explain
You have been appointed as a Marketing Consultant to Hilton Hotels in the Northern Virginia Region. The Vice President (Marketing) has asked you to explain to her how you would increase the brand equity of the hotels in Northern Virginia. What do you suggest they do? Then explain how you would implement it.
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
