You have been appointed the Brand Manager for a new line of Natural Hair care products. Prepare a plan to your much older boss, convincing him/her why the company should use social media as a key marketing communication tool for these products. In building your case:

a) Discuss four (4) reasons why social media is ideal for this product line and why. 

b) State two (2) possible objections that may arise and prepare a counterargument for each objection.