You have been approached by a friend of yours who is running a small bakery business in countryside NSW. Your friend is an amazing baker but does not know that much about marketing and, hence, she has come to you for help.

In order to help her:

1. Identify one segment for the bakery business.
2. Justify why you believe this segment can be a good target market.
3. Develop a buyer persona for the suggested target market. Referencing is mandatory after each question.