You have been approached by a new company who wish to launch two new products. They are not sure whether it is best to launch both products or just one. Help the company decide whether to sell both or just one of the products Use the information below. Standard Costs are as follows Selling Price Raw Materials Direct Labour Variable Overheads Fixed Overheads Standard Premium 45 45 6 9 21 27 15 12 50% 100% of direct labour of direct labour What should the company do? Standard Decision Launch/Do not launch Choose... Premium Launch/Do not launch Choose... Reason Negative Profit Positive Profit Negative Contribution Positive Contribution Lower Fixed Costs Higher Fixed Costs Negative Profit Positive Profit Negative Contribution Positive Contribution Lower Fixed Costs Higher Fixed Costs