Question
you have been approached by Berocca to help them with the launch of a new health supplement in the UK. The product is targeted at
you have been approached by Berocca to help them with the launch of a new health supplement in the UK. The product is targeted at students and will launch at the start of September 2020, to coincide with the back to school period.
Your job is to develop a 12-week digital media campaign for England ONLY, for the new product.
Development and justification of a digital marketing communications strategy, including the formulation of SMART objectives
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
