You have been asked to advise Waltham Furniture, a company that seeks to serve a target middle-class customer demographic obsessed with the quality and price of products. Your proposed value proposition for this company to offer to its customers would be to

Multiple Choice

• identify the unique features of your client's furniture without comparing it with a rival's products.

• offer copycat furniture at low cost but an average quality compared to your client's rivals.

• offer the same quality of furniture as do your client's rivals but at a high cost based on greater market share and higher brand value.

• provide comparable quality furniture at a much lower price than your rivals but leave the final assembly of purchased furniture to customers accompanied by an easy-to-follow assembly guide.

• market and sell only average quality furniture compared to your rivals at an imperceptible difference in price.