Question
You have been asked to assist a small business in developing some forecast models for its products. Demand for the product is seasonal, peaking during
You have been asked to assist a small business in developing some forecast models for its products. Demand for the product is seasonal, peaking during the last quarter of the year. The company has accumulated the following data for orders per season (quarter) during the past five years.
| Orders (1,000s) | ||||
Quarter | 2013 | 2014 | 2015 | 2016 | 2017 |
January-March | 196.8 | 184.2 | 230.3 | 240.6 | 279.6 |
April-June | 275.5 | 286.6 | 307.5 | 305.7 | 327.4 |
July-September | 225.8 | 216.6 | 227.6 | 261.5 | 248.4 |
October-December | 442.4 | 508.0 | 498.9 | 502.7 | 560.5 |
Develop a seasonally adjusted forecast model for these order data. Forecast demand for each quarter of 2018 (using linear trend line forecast estimate for orders in 2018).
Develop a separate linear trend line forecast for each of the four seasons and forecast each season for 2018.
Which of the two approaches used in (a) and (b) appears to be the more accurate? Use MAPD to verify your selection.
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