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You have been asked to consult with a small business owner who wants to expand her company overseas. She has asked you to develop a
You have been asked to consult with a small business owner who wants to expand her company overseas. She has asked you to develop a global marketing strategy. You are not certain if the owner thoroughly understands the international expansion process and the challenges involved.Prior to meeting with the owner (one week), I need to create a presentation listing and explaining the most important factors she will need to consider prior to her company going global.
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