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You have been asked to help the local commercial radio station prepare its business plan for the upcoming year. The radio station operates for 1
You have been asked to help the local commercial radio station prepare its business plan for the upcoming year.
The radio station operates for hours a day am to midnight seven days a week, all year. It broadcasts on average minutes of onair advertising per hour. To sell the advertising time, the station uses commissioned sales staff who are paid a base salary plus commission that varies according to the volume of sales. The station manager asks you to calculate how many hours of advertising it would need to sell in order to break even.
a Select the fixed costs and the variable costs.
Rent
Utilities heat light, water
Property and business taxes
Management salaries and benefits
Marketing costs for the station
Sales force base salaries
Costs of production of onair commercial
Advertising sales commission
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