You have been asked to prepare a profile of a company called Athena, which is considering a secondary public offering of shares to raise capital to expand business lines. To do this, produce a brief that addresses the following:

What was the main line of business for Athena at the time?

Why do you think the company’s brand awareness was so low?

What was unique about Athena's way of doing business with physician practices?

Who was their primary target and why?

What do you see as the weak points of Athena Clinicals? What are the strengths?