You have been asked to produce a communication strategy to promote The Sun Life Uptown Waterloo Festival. They will need your best ideas to get new and old customers to return. They are interested in trying some new things, targeting newcomers to the area, and looking for ways to engage more diversity in the community and draw more people to attend from the surrounding area. They are looking for you and your team to develop a communication strategy to support their event, which includes event and entertainment information and promotion, sponsorship, as well as measuring its effectiveness overall.

Using this situation Please provide detailed information about the Purpose, SMART Objective, and goals of the plan: This is your purpose and goals of the plan. What will your plan accomplish for your target audience(s)? Identify a Positioning Statement and strategy to meet the goals. Indicate how you will measure the success of your plan. Make sure to distinguish between the business objective and your communication objective. SMART objective(s) (using the proper SMART format) and a minimum of 3 measurable goals that will help to evaluate the success of your plan during and post-event.