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you have been charged with the responsibility of determin- ing the IOC and local Olympic Committee's asking prices for the Rio de Janeiro 2016 television
you have been charged with the responsibility of determin- ing the IOC and local Olympic Committee's asking prices for the Rio de Janeiro 2016 television broadcast rights for five different markets: Japan, China, Australia, the European Union, and Brazil. Determine a price for each, and justify your decisions
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
