You have been charged with the task of identifying an e-commerce opportunity for Bang On Bikes and developing a proposal to put to the board of directors. You will form a team for existing office and store staff.

For example, your team could decide to propose setting up an online business in which customers design their own high end road racer bikes, track bikes or trick bikes.

Your budget for setting up the e-commerce venture is $100,000.

For your proposed e-commerce venture, your team will need to determine:

• Value proposition: What will you offer consumers? What products? What price? What quality? How will the products benefit your customers?
• Who your target market is: What are the characteristics of the people who will buy your products? What do they need or desire?
• How you will gather necessary information for setting up the venture?
• Whoyou will consult or network with to benefit from others' expertise?
• What steps you will need to take to set up the e-commerce venture? This will range from website design, to ensuring a system for payment, to establishing an online presence through web search engines, etc.
• How you will determine the benefit to Bang On Bikes: What is the benefit? Reduced costs? Increased productivity?
• How you will determine cost?
• Once you have determined the above requirements, your team will need to plan specific activities to carry out in order to obtain the required information for your proposal. Assign tasks to each team member. Consult with each member of the team to develop individual performance plans.