Question
You have been employed as the marketing director of an international clothing brand located in South Africa and in the SADC region. One of your
You have been employed as the marketing director of an international clothing brand located in South Africa and in the SADC region. One of your function is to develop price structure for the company products across the region.
Identify and discuss various pricing strategies that could be adopted in order to remain competitive.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
