You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations.

Your client company is new to the concept of 'Cross National Management'. As a scholar write a written document to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.

Criteria	Excellent
Marks	4marks
Introduction (4 marks)	The introduction and context clearly stated.
Marks	13 - 16marks
Ideas andContent (16 marks)	Demonstrates avery goodunderstanding ofwhat the questionasksandrequires.
Marks	9 - 10marks
Clarity andMechanics (10 marks)	Excellentexpression andargument in termsof explaininganswers and/orgiving reasons foranswers.
Marks	5marks