You have been hired as a consultant to help Bob's Athletic Supply store increase their web traffic. You specialize in search engine optimization, generating new sales leads, Web site analytics, and web site conversion enhancement $($converting visits to purchases$).$ Bob is considering implementing a CRM $($Customer Resource Management system$),$ but wants your input first, and he wants you to consult with his staff before making any recommendations. What tasks must Bob's CRM solution perform? What benefits could he realize from implementing a CRM$?$ What employees would you talk to $($what job title$)$ while gathering information so that you can make a recommendation?