You have been hired as a marke-ng consultant for a company of your choice. The organiza-on plans to launch a new innova-ve product. However, their ini-al marke-ng plan fell short of expecta-ons, so they are seeking exper-se to create a marke-ng plan that will increase consumer interest and increase sales. Your job is to create a comprehensive marke-ng plan for the product launch (U3 LO1)