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You have been hired as a training consultant by a large corporation to evaluate their sales training program. The program is designed to improve the

You have been hired as a training consultant by a large corporation to evaluate their sales training program. The program is designed to improve the selling skills of their sales force. The program is delivered over a two-day period by experienced sales trainers. 1. What evaluation method would you use to assess the effectiveness of the sales training program? 2. What data would you collect to evaluate the program? 3. How would you analyze the data collected to determine the effectiveness of the program? 4. What recommendations would you make to the corporation based on your evaluation?

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