You have been hired as an assistant product manager for personal products company. It is your job to plan and implement a marketing plan for the toothpaste division. The company currently has a very successful toothpaste on the market called "SMILE." The target market for this product are families. It currently has a market share of 27%. The COO has just announced that the R&D department has invented a new toothpaste that is designed for use by children. The new product works exceptionally well on growing teeth and decreases cavities by 10%. Is your job to plan a new marketing campaign for the product.

I need help guys using the planning steps, create plan to launch the new toothpaste.