Question
You have been hired as the Marketing Manager of a supermarket.You have been tasked with promoting the supermarket products such as groceries using consumer promotion
You have been hired as the Marketing Manager of a supermarket.You have been tasked with
promoting the supermarket products such as groceries using consumer promotion tools.
Identify 8 of the consumer promotion tools that you will use and explain how you will
go about promoting the supermarket products.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
