You have been hired by XYZ Technologies Inc., located in Lynchburg, VA. XYZ Technologies Inc., is a software development firm that designs and sells its products via the Internet to the consumer. XYZ Technologies Inc., does not sell hard copies of their software, rather consumers can download the software through the company's website. As a consultant you need to assist the company through the complex legal issues of eCommerce.

How does intellectual property and asset protection apply to this scenario?