You have been hired to develop and implement a market entry strategy for Shoprite Checkers Group to enable them to achieve their growth prospects through expansion into a new market.

In the form of a presentation $(10$ slides maximum$),$ highlight the ideal new market$($s$)$ using the appropriate framework$($s$).$ Include a clear project plan for how you would support them with this market entry. Ensure your recommendations are backed by research $($which should be reflected in a reference list$)$ and data $($please provide source data in MS Excel$).$